We provide low-cost, rapid testing to prove what your customers truly want
Customer Discovery
We de-risk your idea through a two-phase process. First, we analyze the market to form hypotheses about customer problems. Then, we test those hypotheses directly with potential customers, using their feedback to validate and refine your concept into a solid solution or MVP roadmap.
Persona
Development
Creating detailed profiles of your ideal customers to focus efforts and build empathy, based on real data about their goals, behaviors, and pain points.
RECRUITING
USERS
Strategically finding and screening potential customers who match your target persona, ensuring you gather feedback from the right people.
USER
INTERVIEWS
Conducting structured, one-on-one conversations to gain deep insights into customer motivations, challenges, and unmet needs.
Rapid Pretotyping
Validate market demand before writing a single line of code. Instead of guessing what users want, we create high-fidelity facades of your product to gauge actual interest and willingness to pay. This process saves significant time and resources by ensuring you only build features that have proven market appeal.
Fake Door Testing
Measure interest in a specific feature or product by presenting it as available. We track clicks and intent-to-purchase on "ghost" buttons or links, providing concrete data on user demand without the need for functional backend development.
Landing Page Testing
Launch targeted one-pagers that highlight your core value proposition. We A/B test different messaging, pricing models, and visuals to identify exactly what resonates with your target audience before you commit to full development.
Simulated Product Demos
Showcase your product's functionality through high-fidelity walkthroughs or marketing videos. We help potential users visualize the solution, soliciting feedback on the workflow and utility without building the complex underlying logic.
Wizard of Oz Testing
Deliver the full experience of a finished product manually. While the user interacts with a seemingly automated interface, our team handles the execution behind the scenes (the "man behind the curtain") to validate the value of the service.
MVP Development & Testing
Turn validated concepts into a functional reality. We build a Minimum Viable Product (MVP) focused strictly on core value drivers. By launching quickly, we gather real-world usage data to inform future iterations, ensuring you achieve product-market fit without bloating your budget or timeline.
Lean Feature Prioritization
Cut through the noise to identify the "must-haves" versus the "nice-to-haves." We utilize frameworks like MoSCoW and RICE to ensure your engineering resources are focused solely on features that deliver immediate value to your early adopters.
Rapid Development Iterations & user testing
Execute in short, agile sprints that put working software in front of users frequently. We combine development cycles with continuous usability testing to catch friction points early and pivot strategies based on actual user behavior.
Artificial Respondents
Skip the recruitment hassle. Our platform generates actionable insights from custom AI personas based on your target audience. Validate your idea quickly, for 70-90% less than live interviews.
