RAPID PRETOTYPING


Rapid Pretotyping involves quickly validating product ideas or features before committing to full-scale development. This method helps to assess whether a concept resonates with users and delivers value. Pretotyping is often done iteratively, building on what was learned from each previous pretotype experiment to test each element of the proposed product. 

FAKE DOOR TESTING

Fake Door Testing lets you measure real user interest in a product or feature that doesn’t exist yet. We create a compelling call-to-action (CTA)—such as “Get Early Access” or “Try Now”—on your website. When users click, they’re shown a message like, “Thanks for your interest, this feature is coming soon!” Behind the scenes, we gather metrics like click-through rate (CTR) and conversion rate to determine how many users are interested in this feature.


Why It Works

This method gives you a clear signal of demand without building anything. We can also run A/B tests to experiment with different copy or button placements, ensuring you’re optimizing for the best user response. We don’t just test clicks—we ensure our results are statistically valid. We determine whether the data sample size is large enough to draw meaningful conclusions. This guarantees that your decisions are backed by real, actionable insights.



LANDING PAGE TESTING

Landing Page Testing allows us to test the effectiveness of your product’s messaging, design, and overall appeal. We create multiple versions of a landing page—each with different headlines, visuals, or calls-to-action—and then split traffic between these variations. The goal? To discover which version converts the highest percentage of visitors.


Metrics

We track key performance indicators like conversion rate (how many visitors take action), scroll depth (how far users scroll), and bounce rate (how quickly they leave). Each metric helps us refine the page to better connect with your audience. For landing pages, A/B testing is essential. We run tests until we reach statistical significance, ensuring that results aren’t random and reflect real user behavior. This means you get actionable, data-driven insights that improve conversion rates and inform future product decisions.




SIMULATED PRODUCT VIDEO

Sometimes, the simplest way to explain a product is to show it—without building it. With Simulated Video Demos, we create a high-quality video walkthrough that simulates how your product would function. Much like Dropbox's early MVP, where they used a video to demonstrate the concept of their product, this technique allows you to communicate your vision clearly to potential users or investors without writing a single line of code.


Why It Works

Simulated video demos allow you to pitch your product idea in a visually engaging way, helping users understand its value and functionality. By watching the demo, users get a feel for how the product would work and whether it solves their problem, all while saving you time and development costs.


Metrics

  • View Completion Rate - Track how many users watch the entire video, which indicates interest.
  • Engagement Rate - Measure clicks or actions taken after watching the video (e.g., signing up for a waitlist or providing feedback).
  • Qualitative Feedback - Gather insights on how users perceive the product and whether they believe it meets their needs.




WIZARD OF OZ TESTING

Wizard of Oz Testing is perfect when you need to validate a complex system without building it. Users interact with a front-end that looks fully automated, but behind the scenes, a human manually carries out the processes. This technique is named after the “man behind the curtain” in the Wizard of Oz—users think they’re interacting with a complete system, but the real work is being done manually.

Why It Works: This method lets you validate critical user flows and experiences without investing in backend development. It’s particularly useful for testing ideas that require a lot of automation or AI before you decide to build.


Metrics

  • Interaction Rate - How many users engage with the system.
  • Response Time - How fast users expect actions to occur, helping model future automation.
  • User Satisfaction - Gather feedback on how well the system meets user expectations.